The victory of the Ukrainian startup. The Ukrainian company Effa developed an ecological toothbrush created from natural materials. The product was put up for competition in Germany by Clim @ and won. The competition was attended by 80 countries of the world and 260 products were exhibited. What made this brush? The handle is made of a special type of paper, covered with a thin layer of laminating from corn starch on top. In the form of fibers, a special nylon was used. The idea came to the head of the company I.Kichuk during the trip. In the hotel, he drew attention to the number of toothbrushes that fall into the urn after a single use. The company has already received a huge number of orders from 40 countries of the world. Brushes are one of the most important plastic contaminants. Therefore, the new ecological brush has become so popular all over the world. Ukrainians have already started mass production of similar toothbrushes.