26. 10. 2016
Annual sales of the smartphones, issued by the corporation, have decreased by approximately 5 %. This has led to the reduction of Apple profits by almost 10 %. Last year for the third fiscal quarter, Apple company earned nearly 52 billion dollars. This year the amount was reduced by 5 billion dollars.
Lowering of Apple’s revenue has happened the first time for the last 15 years. The leaders of Apple company explain an existing situation of declining demand in the Chinese market. Compared to the last year a profit from the sale of smartphones in China has decreased by 30 %.
After the publication of this information, the cost of Apple’s stock fell nearly 3 %. The corporation’s experts consider that the situation will become better during the holidays. They suppose that the profit will be about 77 billion dollars.